Lisa Vormittag

Is your company taking advantage of digital marketing opportunities available through content-driven resources? If not, now is the time for your marketing team to explore and create a digital strategy that can deliver new leads to your sales team, who can then turn those leads into potential clients. Perhaps you have heard such buzz words as brand awareness, lead generation, social engagement, and retargeting, and may be wondering how they tie together with online marketing and content creation, and more specifically, translate to improved client relations and increased sales.

Moving a physical conference to a virtual experience is no small feat, especially when layering on the challenges posed by today’s remote work and changing employee roles. Like many businesses this year, our Customer Conference, Prevail 2020, has shifted virtually as we seized the moment to bring a traditionally in-person extravaganza online for the first time. After months of planning, our event is almost upon us. As we head into the big week, I want to share some thoughts on how to begin, plan, and execute a virtual conference today.

Watch out New Orleans! In just a few days, VAI will bring its high-hitting, advanced technology your way. Before we can descend upon the “Big Easy” with an awe-inspiring User Conference, we’ve decided to learn a little more about this iconic city, known for its sultry jazz, festive Mardi Gras and mouth-watering cuisine.

We have all been to an event or business meeting at some point in our careers. Learning the do’s and don’ts of networking takes experience, trial, and error. Business networking is an effective, low-cost marketing method that can help develop sales opportunities. It is the connecting of individuals, through trust and relationship building, and these individuals can become walking, talking advertisements for your business. Networking doesn’t have to be your typical face-to-face encounter. Rather, it can be a simple phone call, email or social media connection. Immersing into one or all of these business savvy communication methods can give you the chance to not only discuss your business with professionals, but also the opportunity to learn from others.

Many people today consider themselves skilled members of the social media community, logging in frequently to their Twitter, Facebook, and/or LinkedIn accounts. We tend to view social media as a communication tool as routine and necessary as email and phone calls. However, many probably don’t view these accounts as an engine to enhance customer service across their organization.

If someone told you that your work day matters, would you believe them? To some work is another daily routine; Wake up, drink coffee, check emails, drink coffee, afternoon meeting, more coffee and then everyone’s favorite past time… lunch. If you think of your day as just another long routine we at VAI believe #yourworkdaymatters not only to you but to others around you.