Ronkonkoma, NY, January 9, 2024 – VAI, a leading ERP software developer, and Proton, the leading AI-powered customer relationship management (CRM) solution purpose-built for distributors, today announced they have entered into an agreement whereby VAI is integrating Proton into its offerings for mid-market B2B companies.
“VAI's ERP experience and Proton’s CRM capabilities form a potent solution for elevating sales and operational efficiency,” said Ralph Sosbee, Director of ECommerce for VAI. “This partnership enhances VAI’s portfolio of revenue-generating solutions and services. By collaborating with Proton, we equip sales reps with proactive recommendations for customer engagement and deliver personalized product suggestions to customers as they shop online. This unified approach ensures a consistent customer experience across all sales channels, encouraging more informed purchasing decisions, larger order sizes, and higher profit margins. It's about creating a unified ecosystem that anticipates and meets the needs of both customers and sales teams."
Distributors use Proton for complete visibility into customer activities and untapped opportunities, driving new business and share of wallet growth while reducing customer churn. Unlike other CRMs that bog teams down with data entry, Proton makes teams more productive with less input. Proton proactively pinpoints high-priority customers for sales teams, detects products due for customer reorder, and identifies potential wallet-share gaps across various sales channels. Proton also offers an e-commerce personalization feature as an add-on. This tool creates tailored product suggestions for each customer, based on their activity across different channels. Additionally, the CRM interface allows sales teams to view customer actions on e-commerce sites, facilitating timely follow-ups on abandoned carts and enhancing customer conversations.
“Our collaboration with VAI merges mutual strengths to provide a complete sales enhancement solution, more efficient sales management, enhanced customer interactions, and increased digital sales,” said Benj Cohen, Founder and CEO, Proton. ”Customers typically see a 5x return on investment in terms of gross margin when using our solutions.”
VAI’s 2023 achievements and growth milestones also include:
“This was the first in person VAI conference I was able to attend, and it was everything I expected and more,” said Abby Binz, Account Executive at IBM, a VAI partner. “VAI did a great job of creating an engaging experience for customers and partners. It really highlights the impact that VAI has and how much the company values the people they work with daily. The sessions were highly engaging and educational.”
About Proton
Proton is recognized as the most trusted CRM purpose-built for distributors. Proton stands out by breaking the norm of tedious data entry, common in many CRMs. Proton gives users more than they put in, making teams more productive with less input. Using advanced AI, Proton offers recommendations and nudges sales reps towards customers requiring attention, identifies wallet share gaps, detects spend anomalies, and suggests product substitutes and add-ons. This shift from reactive to proactive engagement helps sales reps anticipate customer needs and address potential issues before they arise, effectively preventing churn and nurturing long-term relationships. Proton is the go-to CRM for industry leaders like ORS Nasco, R.S. Hughes, and BPI. Distributors using Proton report tangible results, including an average 8% increase in sales.
About VAI
VAI is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, retail, and service sectors. VAI's software solutions are backed by a wealth of experience and a reputation for excellence that countless companies rely on. With specific ERP solutions for hard goods, food, and pharmaceutical companies, VAI has helped some of the most recognized companies address key industry requirements and deliver bottom-line results. VAI continues to innovate with new solutions that leverage business intelligence, analytics, mobility, and cloud technology to help customers make more informed business decisions and empower their mobile workforce. For more information, visit https://www.vai.net.
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